URL structure is important in SEO for several reasons:
Readability: A clear, descriptive and concise URL structure can help users understand what a page is about and what to expect when clicking on it.
Crawlability: A well-structured URL makes it easier for search engines to crawl and index a website’s pages, improving the chances of those pages appearing in search results.
Relevance: The use of relevant keywords in the URL can help search engines understand the context of the page and its relevance to specific search queries.
Link Building: A clear and consistent URL structure can make it easier for other websites to link to specific pages on your website, which can help improve the website’s overall search engine ranking.
User Experience: A well-structured URL makes it easier for users to share links to specific pages on your website, improving the overall user experience.
Overall, a well-structured URL is crucial for helping search engines and users understand the context and content of a page, improving the chances of that page ranking well in search results.