Local citations are mentions of a local business on other websites or directories. They help establish the business’s name, address, and phone number (NAP) information and improve its visibility on search engines.
They are considered a key factor in local SEO and play an important role in helping search engines determine the relevance and credibility of a business for a given search query, especially for local search results. So, it’s important for businesses to be listed accurately and consistently on local directories and websites.