Image optimization is important in SEO because it can help improve the website’s page load speed, which is a ranking factor in search engine algorithms.
Large, unoptimized images can slow down a website, causing a negative impact on the user experience and search engine ranking. Optimizing images involves reducing their file size, using descriptive and relevant file names, and including alt text that accurately describes the image.
This can not only improve the website’s speed but also provide additional context for search engines to understand the page’s content and context. In addition, optimized images can increase the likelihood of the website appearing in image search results, potentially driving additional traffic to the website.