On-page SEO and Off-page SEO are two different aspects of search engine optimization (SEO) that focus on optimizing different elements of a website.
On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic from search engines. It encompasses a range of optimizations that can be made to the content, HTML source code, and images of a web page. The goal of on-page SEO is to make a webpage more attractive and relevant to both search engines and users and improve its chances of ranking higher in search engine results pages (SERPs).
Off-page SEO refers to optimization techniques that take place outside of the website and are aimed at improving the website’s visibility, authority, and credibility in search engine results pages (SERPs). Off-page SEO involves actions taken beyond the website that can influence its search engine ranking. The goal of off-page SEO is to signal to search engines that other websites and users trust and value the content on the website, which can help it rank higher in search engine results pages (SERPs).
In summary, on-page SEO focuses on optimizing individual web pages, while off-page SEO focuses on the website as a whole and involves actions taken beyond the website to improve its search engine ranking.