SERP stands for “Search Engine Results Page.” It is the page that appears in a web browser after a user enters a query into a search engine, such as Google, and clicks the “search” button. The SERP displays a list of results that match the user’s query, along with relevant advertisements.
A SERP can contain a variety of different types of results, including web pages, images, videos, local listings, and more. The order of these results is determined by the search engine’s algorithm, which takes into account a variety of factors such as the relevance and quality of the content, the user’s search query, and the user’s location and previous search history.
The goal of search engine optimization (SEO) is to improve a website’s ranking on the SERP for specific keywords and phrases and to appear as high as possible in the list of search results. The higher a website ranks on the SERP, the more visibility and traffic it is likely to receive from users searching for related keywords and phrases.