Scrolling animation is a design feature that adds animation effects to elements on a website as the user scrolls down the page. This can include effects such as fading in or out, sliding in from the side, or changing size and shape.
It is used in web design to add visual interest and engagement to a website, making the user experience more dynamic and memorable. Scrolling animations can help to guide the user’s attention to important elements, such as key messages or calls to action, and can also be used to create a sense of flow and progression as the user scrolls down the page.
Additionally, scrolling animations can help to bring life and energy to a website, making it more engaging and visually appealing. By incorporating scrolling animations into their web design, businesses can create a more impactful and memorable user experience, helping to drive engagement and conversions.