A meta tag is a type of HTML tag that provides metadata about a web page. Meta tags are placed in the head section of a web page’s HTML code and provide information to search engines and other software about the content and structure of the page.
There are several types of meta tags, including the title tag, which defines the title of the page that is displayed in the search engine results pages (SERPs), and the description tag, which provides a brief summary of the page’s content. There are also meta tags that provide information about the author of the page, the keywords and phrases that are associated with the page, and the robots that are allowed to crawl the page.
In terms of SEO, meta tags play an important role in helping search engines understand the content and structure of a web page, and in determining its relevance and quality. By including relevant and accurate meta tags, website owners and digital marketers can help ensure that their pages are properly indexed by search engines and appear in the SERPs for relevant keywords and phrases.
Overall, meta tags are a key aspect of the on-page optimization process and are an important tool for optimizing a web page’s visibility and ranking in the search engine results.