Header tags, also known as “H tags”, are HTML elements that are used to structure the content of a web page. There are six levels of header tags, from H1 to H6, with H1 being the most important and H6 being the least important.
Header tags are used to organize the content of a web page into sections and sub-sections, and to indicate the hierarchy of information. The H1 tag typically defines the main title or heading of a page, while the H2 and H3 tags are used to indicate subheadings and sub-subheadings.
In terms of SEO, header tags play an important role in helping search engines understand the structure and content of a web page, and in determining its relevance and quality. By including relevant and accurate header tags, website owners and digital marketers can help ensure that their pages are properly indexed by search engines and appear in the search engine results pages (SERPs) for relevant keywords and phrases.
Header tags also help improve the user experience by making it easier for users to understand the structure and content of a page. They can also improve accessibility by providing a clear hierarchy of information for users with assistive technologies.
Overall, header tags are a key aspect of the on-page optimization process and are an important tool for optimizing a web page’s visibility, ranking, and user experience in search engine results.