Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics integration is the process of connecting a website or application with Google Analytics, allowing website owners to collect and analyze data about their website’s traffic, user behaviour, and performance.
It is important in web design because it provides valuable insights into the performance of a website and its visitors. Google Analytics integrates with web design by collecting and analyzing data such as the number of visitors, the sources of traffic, the pages they visit, and the time they spend on the site.
This data can be used to identify trends, opportunities, and areas for improvement, allowing website owners to optimize their design and content to better meet the needs and expectations of their audience. Additionally, Google Analytics integration can help businesses to track the success of marketing campaigns, monitor the performance of individual pages, and understand the impact of website changes and updates on overall performance.