A product rating and review feature is a tool that allows customers to rate and provide feedback on products they have purchased or used.
This feedback typically includes a rating system (e.g. stars, points, etc.), as well as written reviews and comments. It is important in web design because it provides valuable information to other customers who are considering purchasing the same product.
Product ratings and reviews help to build trust and credibility for the website, as well as the products themselves, by providing a transparent and independent assessment of the product’s quality and performance.
By giving customers a voice, this feature can also provide valuable insights into customer preferences and behaviours, helping website owners to make data-driven decisions about their products and offerings. Additionally, it can also help improve the overall quality of products and the shopping experience for customers.