Internal linking refers to the practice of linking one page on a website to another page on the same website. Internal links provide a way for users and search engines to navigate a website and can help distribute link equity (value) across the site, improving the overall visibility and authority of the website.
Internal linking can also help with the organization of a website by establishing relationships between pages, and making it easier for users and search engines to understand the structure and hierarchy of the content.
When using internal links, it’s important to use descriptive and relevant anchor text and to link to relevant pages. This helps both users and search engines understand the context and relevance of the linked pages, and can improve the overall user experience.
In summary, internal linking is a valuable SEO technique that can help improve the organization, navigation, and authority of a website, making it easier for users and search engines to find and understand the content.