The meta description is an HTML attribute that provides a brief summary of a web page’s content. It appears in the search engine results pages (SERPs) under the page title and URL, and is intended to give users a clear and concise overview of what the page is about.
The meta description does not directly impact a web page’s search engine ranking, but it can have an indirect impact on the click-through rate (CTR) from the SERPs. A well-written meta description that accurately reflects the content of a page and includes relevant keywords can entice users to click on the page’s link, which can improve its CTR and overall visibility.
In terms of SEO, the meta description is one of the most important on-page elements, as it gives website owners and digital marketers an opportunity to effectively communicate the value of their page to users and search engines. A well-crafted meta description can also help increase the relevance of a page to a user’s query and improve its ranking in the SERPs.
Overall, the meta description is a useful tool for optimizing a web page’s visibility and click-through rate in search engine results.