The Google algorithm is a complex and proprietary system used by Google to determine the relevance and quality of web pages and rank them in the search engine results pages (SERPs). The algorithm takes into account hundreds of ranking factors or signals, including the content of a web page, the structure of a website, the quality and relevance of backlinks, user behaviour, and much more. The algorithm uses these signals to rank web pages and provide relevant and trustworthy search results to users.
Google’s algorithm is constantly evolving, with updates and changes made regularly to improve the accuracy and relevance of search results. This makes it important for website owners and digital marketers to stay up-to-date with the latest developments in the algorithm and adjust their SEO strategies accordingly.
Overall, the Google algorithm is a key aspect of the search engine and plays a crucial role in determining which websites appear at the top of search results for specific keywords and phrases.