Off-page SEO refers to optimization techniques that take place outside of the website and are aimed at improving the website’s visibility, authority, and credibility in search engine results pages (SERPs). Unlike on-page SEO, which focuses on optimizing individual pages, off-page SEO focuses on the website as a whole and involves actions taken beyond the website that can influence its search engine ranking.
Some common off-page SEO techniques include:
- Building high-quality backlinks from other reputable websites
- Participating in social media and online communities to promote the website and generate backlinks
- Developing a strong social media presence and engaging with followers
- Engaging in influencer marketing and outreach to promote the website
- Building brand awareness and establishing the website as a credible and trustworthy source of information
Off-page SEO is important because it signals to search engines that other websites and users trust and value the content on the website, which can help it rank higher in search engine results pages (SERPs).