A mobile-first design approach is a strategy in which the design and development of a website or application are optimized for mobile devices first and then scaled up to larger screens. This approach prioritizes the needs and expectations of mobile users, who often have different behaviours and needs compared to desktop users.
It is important because mobile devices have become the primary devices for accessing the internet for many people, especially in emerging markets.
This means that it’s crucial for businesses to ensure that their websites and applications are optimized for mobile devices, in order to provide the best possible user experience and meet the expectations of their customers.
A mobile-first design approach also helps to ensure that a website or application is accessible and usable on a wide range of devices, including desktops, laptops, tablets, and smartphones, providing a consistent experience across different screen sizes and devices.
By adopting a mobile-first design approach, businesses can improve the user experience, increase engagement, and support conversions on all devices, helping to reach and engage with a wider audience.