A wishlist feature is a tool that allows customers to save items they are interested in purchasing at a later time. It is important in web design because it provides customers with a convenient way to keep track of items they may want to purchase in the future, and helps to build customer engagement and loyalty for the website.
By allowing customers to save items for later, the wishlist feature can help to keep customers engaged with the website and increase the chances of them making a purchase in the future. Additionally, wishlists can also provide valuable insights into customer preferences and behaviours, helping website owners to make data-driven decisions about their products and offerings.
The wishlist feature can also be used as a marketing tool, as website owners can send targeted promotions and reminders to customers based on the items they have saved in their wishlists.